Michael Margolis, founder and CEO of Storied, is an expert in constructing intentional narratives about the future. The stories Michael tells are not about people but, rather, about products and technology. He has developed a unique approach to navigating digital transformation and change management. This inspiring and provocative episode covers a broad range of topics including the fundamental human need for narrative structure in industry, politics, technology, mass media, machine intelligence, and more. Michael reveals the hidden dynamics of narrative structure that frame our understanding of the world and our shared perception of reality.

Advertising industry legend Rishad Tobaccowala shares his perspective on the future after 30+ years as head of strategy at globe-spanning agency Publicis. In the next phase of digital transformation, he envisions marketing and design encompassing every aspect of a business, from product to store to customer experience, because “everything else will be highly automated.” Check out this energetic dialog for insight about how organizations and markets will evolve.  You’ll also learn Rishad’s technique for forecasting long-term trends. Visit rishadtobaccowala.com , join his newsletter https://rishad.substack.com/ and follow him on Twitter @rishad.

In this week’s show futurist, digital analyst and anthropologist, along with being a Global Innovation Evangelist for Salesforce, Brian Solis joins us to talk adapting to life in the future. As a renowned specialist on engagement, CX and digital transformation, Brian discusses what it’s like to be a futurist at one of the worlds largest tech companies that is increasingly mission focused. And we get into the implications of his book Lifescale as we emerge from the pandemic.